Sunday, December 21, 2008

Century of the Self

"This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." - Adam Curtis

This is easily the greatest documentary series I've ever seen. It's consistently fascinating viewing with startling insights into how the 20th century was shaped into a consumer society. If you're interested in the psychology behind advertising and how government can shape the mindset of their nation then this is essential viewing. Go watch it now.

Part One: Happiness Machines

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

Part Two: The Engineering of Consent

The programme explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.
Politicians and planners came to believe Freud's underlying premise - that deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany. To stop it ever happening again they set out to find ways to control this hidden enemy within the human mind.

Part Three: There is a Policeman Inside All Our Heads: He Must Be Destroyed

In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud's, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.

Part Four: Eight People Sipping Wine in Kettering

This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.

Both New Labour, under Tony Blair, and the Democrats, led by Bill Clinton, used the focus group, which had been invented by psychoanalysts, in order to regain power. They set out to mould their policies to people's inner desires and feelings, just as capitalism had learnt to do with products.


tugboat said...

hey cian

i've got like a billion tv shows i'm trying to keep track of but i'll check this out after

Cian said...

Give it a chance for five minutes sure and see if you like it or not

Messy Angelo said...

just in the middle of readin no logo, this is probably the ideal documentary series for me to watch to turn me fully into a big annoyin No World Trade ponce. hot post, cian.

Anonymous said...

Awesome documentary. I especially noted the very rare discussion of Reich's theories in proper historical context. It was nice to see something positive about Reich for a change. In a way I found this series almost as exciting as the old Connections program back in the 80's.

It is definitely more disturbing.

Cian said...

Well D, it's not really anti-advertising or anti-consumerism, it's more of a study of how events in No Logo came about. It's not biased for or against and that's what makes it successful I think.